Print ad sponsorship event that I managed.
Client: HealthyFit
Product Lifecycle: top of the funnel, introducing product to B2B stakeholders
Objective: Awareness, show branding with simple corporate identity serving as CTA
Channel: Ingram's Business Journal an obvious choice for local initiatives
Medium: Print ad, fp full color
ROI: value of exposure. Did receive new business leads resulting in two consecutive insertion orders placed for three times a charm exposure.
