Howl at the Moon

Employer: The Cordish Company Project: Howl at the Moon, Dueling Piano Bar The Challenge: Assist the franchise tenant with Grand Opening. -Hired a professional photographer and negotiated for advertising dollars and placed print, radio, social media plus guerrilla marketing with the help of their staff--rational was based on success of 300K traditional IMC of mass media, earlier for the District's opening. OUTCOME: Location beat national sales record for soft and official opening nights (after cut for advertising). I went on assist the tenant with press, creative events (designed media kit, assisted with video marketing and other basic internal communication materials and contract and innovative marketing efforts.

Named it! Creative thinker behind an extension brand, originally called Piano-Show-To-Go, an off-site, highly customized monetization innovation. Proposed concept complete with branding, custom piano wraps pictured below, equipment rider, pricing and craftsman to bid the build of the portable piano shells. Not a detail overlooked.

In attempt position the venue for buy-outs from large corporate functions, created the concert concept without further elaboration. This was my open intention to "class up the joint" for corporate cliente. The tagline: Part Bar. Part CONCERT. All Fun. was adopted as brand language.

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