West Coast Recovery Centers

Treatment Center Rebrand and Web - Managed all digital content, auditing and improving online presence to increase brand lift. Interviewed staff, competitors, patients and alumni to generate effective content and map customer journey. Developed new positioning strategy, updated service packages, and crafted associated content to increase lead generation and acquisition. Analyzed website data to prioritize extensive website enhancements. Implemented keyword research findings, SEO, social and blog integration, content models with key messaging, UI/UX updates and utility content. Created first formal marketing - lead to content migration and user-centric website updates. Defined user flows and case scenarios for UI interactions and writing. Wrote 50+ pages of SME and utility content. Defined products and services, brand.Created first formal marketing plan, integrated content, site and social strategy - lead to content migration and user-centric website updates. Defined user flows and case scenarios for UI interactions and writing. Wrote 50+ pages of SME and utility content. Defined products and services, brand vocabulary, taxonomy and keywords. Identified market opportunities and business-altering content initiatives.

Option 1 of new navigation. Naming locations "Centers" was tested and not preferred. Image also shows major UX micro copy. We Understand. Get in touch. We're Here to Help. are taken suggestions based on recommendation to appeal to a more sensitive subjectivity. Do not have image of before but it was call us! We take insurance!

Developed keywords and taxonomy for services. Click image to see live Ux writing.

content marketing strategies and campaigns social profiles.

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